Artist Profile

An Artist Profile is a container that groups one artist's social accounts together inside melabel. Every Connected Account, whether Instagram, TikTok, YouTube or another platform, belongs to exactly one Artist Profile. That way, posts, schedules and analytics always stay attached to the right artist.

For an independent artist, a single Artist Profile usually covers everything. For labels and managers, Artist Profiles are what make roster work possible. Each signed artist gets their own profile, so a label can schedule a release campaign for one artist without touching another's accounts, pull a clean performance report for a single artist, or compare social growth across the whole roster. Keeping profiles separate also makes access easier to manage when team members only work with certain artists.

For example, a small label with six artists creates six Artist Profiles. When one artist has a single out on Friday, the team schedules posts only to that artist's connected accounts and later compares that campaign's reach and engagement against the rest of the roster.

In melabel, Artist Profiles tie Social Post and Social Analytics into Label Operations, so every connected account, scheduled post and performance report is organized by the artist it belongs to.