Music Business Glossary
Promotion & Marketing
19 music business terms in Promotion & Marketing, explained clearly.
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146 terms10 categories
Showing 19 terms
C2 terms
Campaign→
A campaign is a coordinated set of promotional activities designed to achieve a specific goal, such as building awareness around a new music release.Promotion & Marketing
Content Calendar→
A Content Calendar is a schedule used to plan, organize, and track content creation and publication activities across social media and promotional campaigns.Promotion & Marketing
L2 terms
Landing Page→
A Landing Page is a standalone web page built for a specific campaign where visitors arrive after clicking a link in an ad, email, or social media post.Promotion & Marketing
Link-in-Bio→
A Link-in-Bio is a single URL in a social media profile bio, especially on Instagram and TikTok, that leads users to a page with multiple important links.Promotion & Marketing
P6 terms
PR→
PR (Public Relations) in music manages an artist's public image and secures media coverage through press releases, interviews, and journalist relationships.Promotion & Marketing
Playlist→
A Playlist is a curated collection of songs by users, artists, or editorial teams on streaming platforms, built around specific moods, genres, or activities.Promotion & Marketing
Playlist Pitch→
A Playlist Pitch is the process of submitting a song to playlist curators on streaming platforms to secure placement and increase the track's discoverability.Promotion & Marketing
Pre-Save→
A Pre-Save is a digital marketing campaign that allows fans to save an upcoming music release to their streaming library before its official Release Date.Promotion & Marketing
Press Release→
A Press Release is an official statement sent to media to announce something newsworthy about an artist, such as a new release, tour date, or major achievement.Promotion & Marketing
Promotion→
Promotion covers all activities used to market a release or artist, including playlist pitching, social media, PR, advertising, and direct fan outreach.Promotion & Marketing