Skip to content
melabel icon
melabel
Music Business Glossary

Promotion & Marketing

19 music business terms in Promotion & Marketing, explained clearly.

⌘K
146 terms10 categories
Showing 19 terms
A
1 term
Artist Bio→
An Artist Bio is a narrative that introduces an artist, highlights their career milestones, musical style, and influences, and defines their brand.
Promotion & Marketing
B
1 term
Best Time to Post→
Best Time to Post is the day and hour when your own audience has historically engaged most, calculated from your past post performance rather than generic charts.
Promotion & Marketing
C
2 terms
Campaign→
A campaign is a coordinated set of promotional activities designed to achieve a specific goal, such as building awareness around a new music release.
Promotion & Marketing
Content Calendar→
A Content Calendar is a schedule used to plan, organize, and track content creation and publication activities across social media and promotional campaigns.
Promotion & Marketing
E
1 term
Electronic Press Kit (EPK)→
An EPK is a digital package of promotional materials providing essential artist information to media, booking agents, venues, and industry professionals.
Promotion & Marketing
F
1 term
Fan Engagement→
Fan Engagement covers the strategies artists and labels use to build and deepen relationships with their audience, fostering loyalty and community.
Promotion & Marketing
L
2 terms
Landing Page→
A Landing Page is a standalone web page built for a specific campaign where visitors arrive after clicking a link in an ad, email, or social media post.
Promotion & Marketing
Link-in-Bio→
A Link-in-Bio is a single URL in a social media profile bio, especially on Instagram and TikTok, that leads users to a page with multiple important links.
Promotion & Marketing
M
1 term
Music Video→
A Music Video is a short film or visual content created to accompany a song, serving as a powerful promotional and artistic extension of the music.
Promotion & Marketing
N
1 term
Newsletter→
A Newsletter is a regular email sent by an artist or label to subscribers with updates, exclusive content, and promotional information about their music.
Promotion & Marketing
P
6 terms
PR→
PR (Public Relations) in music manages an artist's public image and secures media coverage through press releases, interviews, and journalist relationships.
Promotion & Marketing
Playlist→
A Playlist is a curated collection of songs by users, artists, or editorial teams on streaming platforms, built around specific moods, genres, or activities.
Promotion & Marketing
Playlist Pitch→
A Playlist Pitch is the process of submitting a song to playlist curators on streaming platforms to secure placement and increase the track's discoverability.
Promotion & Marketing
Pre-Save→
A Pre-Save is a digital marketing campaign that allows fans to save an upcoming music release to their streaming library before its official Release Date.
Promotion & Marketing
Press Release→
A Press Release is an official statement sent to media to announce something newsworthy about an artist, such as a new release, tour date, or major achievement.
Promotion & Marketing
Promotion→
Promotion covers all activities used to market a release or artist, including playlist pitching, social media, PR, advertising, and direct fan outreach.
Promotion & Marketing
R
1 term
Radio Promotion→
Radio Promotion is the strategic effort to secure airplay on terrestrial, satellite, or internet radio stations to increase a song's exposure and reach.
Promotion & Marketing
S
1 term
Superfan→
A Superfan is a highly dedicated fan who repeatedly streams music, buys merchandise, attends shows, and actively participates in an artist's community.
Promotion & Marketing
V
1 term
Venue→
A Venue is a location where live music is performed, from small clubs and bars to theaters and arenas.
Promotion & Marketing